DENVER – Great Divide Brewing is creating a new beer with chart topping musician GRiZ. Called Chasing the Golden Hour, the beer pays homage to GRiZ’s Mixtape which bears the same name. Both the music and beer are meant to capture the carefree good vibes during a sunset on a perfect summer evening.
“We don’t make beer for people to drink in glass boxes, we make great beer for people to share with friends and build community,” said Shannon Berner, marketing manager at Great Divide Brewing. “This collaboration is a way to showcase our beer and GRiZ’s music together in an engaging way that resonates with our current fans while hopefully reaching some new ones.”
The collaboration was both creative and fun. GRiZ himself participated in most aspects of the process from selecting style to designing the crowler.
At 7.3 percent ABV, Chasing the Golden Hour has copious amounts of fresh, locally grown, Colorado peaches that accentuate the fruity notes from Great Divide’s four yeast Colette blend. While the fresh peach character is huge, the complexity of Colette provides a solid backbone and the beer finishes with the dryness you would expect from the original farmhouse ale. Just as complex and refreshing as the original, it’s perfect for chasing The Golden Hour.
“I wanted to help create a beer that was easy to drink and delicious. A beer you could bust out while watching a beautiful sunset and it would really fit the vibe. Great Divide understood that vision and was the perfect partner for Chasing The Golden Hour Ale,” said GRiZ.
As for the beer, on August 30th, Chasing the Golden Hour will be available at the Great Divide Tap Room and Barrel Bar. The beer will also be on tap at the Gothic Theater, Larimer Lounge, and the Ogden Theater, where GRiZ will perform a sold out live rehearsal on August 31st. GRiZ’s show at Red Rocks on September 1st and 2nd is sold out.
Photos: For promotional pictures or hi-res imagery, visit http://bit.ly/2gcBTjf. Photo credit can be given to Jason Siegel.
About Great Divide Brewing Company
Founded by Brian Dunn in 1994, Denver-based Great Divide Brewing Company has landed an impressive amount of acclaim, earning 18 Great American Beer Festival medals, five World Beer Cup Awards and 14 spots on BeerAdvocate’s “Top Rated Beers: Colorado” (2015). RateBeer.com named Great Divide among the “Top Brewers In the World” (2014), and “Top Brewer in Colorado” (2013) and 12th on their list of “Best Brewers In The World” (2013). At Great Divide, Bold Character is not just a catchphrase. It is the philosophy behind what they brew, how they think and what they believe. For more information visit www.greatdivide.com.
Grant Kwiecinski, otherwise known as GRiZ, is a saxophone playing electronic music producer who hails from Michigan and is well known for his talents in writing funk and soul-influenced dance music. GRiZ began playing saxophone in elementary school and later began to produce his own music digitally. He attended Michigan State University for a period of time before dropping out to pursue his music career full-time. He first rose to fame after the release of his debut album, End Of The World Party, in 2011. Soon enough he was being asked to support pioneers such as Bassnectar, Pretty Lights, and Big Gigantic. GRiZ now has five albums under his belt; Mad Liberation in 2012, Rebel Era in 2013, Say It Loud in 2015, Good Will Prevail in 2016, and just recently he released his remix album, Good Will Continue, in 2017 which he will tour beginning in October. GRiZ has previously traveled the globe, performing at some of the largest music festivals such as Electric Zoo, Electric Forest, HARD Summer LA, TomorrowWorld, Decadence, and Lollapalooza. For more information visit http://www.mynameisgriz.com.
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Contact: Alexandra Weissner